Work

The effect of multiplex relationships upon innovation adoption: A reconsideration of Rogers' model

Year: 1989

Type: article

Study design: Observational Study

Source: Communication Monographs

DOI: 10.1080/03637758909390255

Author: Betsy Wackernagel Bach

Institution: University of Montana

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2055565784

FWCI: 2.356

Cites: 47

Cited by: 28

Related to: 10