Work

Dynamic Relationships with customers: High-Variety Strategies

Year: 1998

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070398261005

Author: B. E. Kahn

Institution: University of Pennsylvania

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055665301

FWCI: 34

Cites: 18

Cited by: 292

Related to: 10