Work

Better marketing to developing countries: Why and how

Year: 2010

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2010.05.001

Authors: Emmanuel Yujuico, Betsy D. Gelb

Institutions: London School of Economics and Political Science, University of Houston

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056246734

FWCI: 0.785

Cites: 24

Cited by: 2

Related to: 10