Work

The Five Forms of Transmissible, Usable marketing Knowledge

Year: 2002

Type: article

Source: Marketing Theory

DOI: 10.1177/147059310200200407

Author: John R. Rossiter

Institution: University of Wollongong

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056496388

FWCI: 5.424

Cites: 9

Cited by: 46

Related to: 10