Work

Values‐based service brands: narratives from IKEA

Year: 2006
Type: article
Authors: Bo Edvardsson, Bo Enquist, Michael Hay
Institution: Karlstad University
Language: English
Open Access status: closed
OpenAlex ID: W2056570148
FWCI: 6.37
Cites: 54
Cited by: 68
Related to: 10