Work

The role of corporate brand image in the selection of new subcontractors

Year: 2007

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620710780181

Authors: Anna Blombäck, Björn Axelsson

Institutions: Jönköping University, Stockholm School of Economics

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056629160

FWCI: 17.98

Cites: 85

Cited by: 109

Related to: 10