Work

Effect of information technology on marketing performance of Korean service firms

Year: 1999

Type: article

Source: International Journal of Service Industry Management

DOI: 10.1108/09564239910276908

Authors: Jeonpyo Noh, James A. Fitzsimmons

Institutions: Yonsei University, The University of Texas at Austin

Language: English

Topic: Information Technology Governance and Strategy

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2056773440

FWCI: 0.8

Cites: 13

Cited by: 19

Related to: 10