Work

The Effects of Market Orientation, Technological Opportunism, and E-Business Adoption on Performance: A Moderated Mediation Analysis

Year: 2012

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2011.10.001

Authors: Ranjit Voola, Gian Casimir, Jamie Carlson, M. Anushree Agnihotri

Institutions: The University of Sydney, University of Newcastle Australia, K J Somaiya Institute of Management

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2056987055

FWCI: 15.24

Cites: 92

Cited by: 105

Related to: 10