Work

How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"

Year: 1988

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298805200109

Author: Ronald A. Fullerton

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2057325840

FWCI: 27.02

Cites: 60

Cited by: 309

Related to: 10