Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation
Year: 2006
Type: article
Source: European Journal of Marketing
Authors: John M.T. Balmer, Stephen A. Greyser
Institutions: University of Bradford, Harvard University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2057654774