Work

The future of marketing strategy

Year: 1976

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(76)90011-2

Authors: Robert F. Lusch, Jon G. Udell, Gene R. Laczniak

Institution: Marquette University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2057937229

FWCI: 3.564

Cites: 2

Cited by: 44

Related to: 10