Work

Improving trade promotions through virtual forward buying

Year: 2013

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858621311285688

Authors: Amit Poddar, Naveen Donthu

Institutions: Georgia College & State University, Georgia State University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2058640913

FWCI: 1.276

Cites: 21

Cited by: 10

Related to: 10