Work

The Role of Rationalization in Consumer Decision Processes: A Revisionist Approach to Consumer Behavior

Year: 1979

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02729682

Author: Rom J. Markin

Institution: Washington State University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2058875992

FWCI:

Cites: 23

Cited by: 36

Related to: 10