Work

Global Franchising and Development in Emerging and Transitioning Markets

Year: 2004

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146704269320

Author: Ilan Alon

Institution: Rollins College

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2059305702

FWCI: 12.36

Cites: 36

Cited by: 105

Related to: 10