Work

Book Review: Causal Models in Marketing

Year: 1980

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224298004400419

Authors: Lynnw. Phillips, Richard P. Bagozzi

Language: English

Topic: Bayesian Modeling and Causal Inference

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2059355990

Cites: 6

Cited by: 1,101

Related to: 10