Work

The Process of Customer Engagement: A Conceptual Framework

Year: 2008

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679170105

Author: Jana Lay-Hwa Bowden

Institution: Macquarie University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2059918681

FWCI: 19.53

Cites: 74

Cited by: 1,365

Related to: 10