Work

Relationship marketing: a concept beyond the primary relationship

Year: 1999

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509910301124

Authors: Jay Kandampully, Ria Duddy

Institution: Lincoln University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060100894

FWCI: 8.04

Cites: 54

Cited by: 112

Related to: 10