Work

University branding: Understanding students’ choice of an educational institution

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/bm.2012.13

Authors: Mathew Joseph, Eileen Wall Mullen, Deborah Spake

Institutions: St. Mary's University, Texas, St. Mary's University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2060211558

FWCI: 7.611

Cites: 27

Cited by: 114

Related to: 10