Work

Corporate identity/strategy interface: implications for corporate level marketing

Year: 2008

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560810840871

Author: Hong‐Wei He

Institution: University of East Anglia

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060232183

FWCI: 6.087

Cites: 17

Cited by: 27

Related to: 10