Work

Introducing Quality Function Deployment in the Marketing Classroom

Year: 1999

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475399212006

Authors: Linda J. Morris, John S. Morris

Institution: University of Idaho

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060468362

FWCI: 2.206

Cites: 8

Cited by: 14

Related to: 10