Work

Changing the Channel: A Better Way To Do Trade Promotions

Year: 2002

Type: article

Source: ScholarlyCommons (University of Pennsylvania)

Authors: David Bell, Xabier Drèze

Language: German

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W206062922

FWCI: 1.661

Cites: 1

Cited by: 20

Related to: 10