The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
Year: 2008
Type: article
Source: Journal of Marketing
Authors: Ajay Kalra, David A. Soberman
Institutions: Carnegie Mellon University, INSEAD, INSEAD, INSEAD
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2060780911