Work

A perusal of extant literature on market orientation – concern for its implementation

Year: 2010

Type: article

Source: The Marketing Review

DOI: 10.1362/146934710x488960

Authors: Gurjeet Kaur, Mahesh C Gupta

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060840592

FWCI: 7.428

Cites: 80

Cited by: 31

Related to: 10