Work

Innovation, marketing strategy, environment, and performance

Year: 1996

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(95)00056-9

Authors: Franklyn A. Manu, Ven Sriram

Institution: Morgan State University

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060861541

FWCI: 6.811

Cites: 59

Cited by: 264

Related to: 10