Work

Reliability: A Review of Psychometric Basics and Recent Marketing Practices

Year: 1979

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377901600102

Author: J. Paul Peter

Institution: Washington University in St. Louis

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060885190

FWCI: 8.665

Cites: 47

Cited by: 1,649

Related to: 10