Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults
Year: 2004
Type: article
Study design: Observational Study
Abstract: We examined adult participation in tobacco industry direct marketing: receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail; participation in all 3 forms differed by gender, age, and race/ethnicity; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase consumption and impede cessation is unquestionable.
Authors: M. Jane Lewis, Cristine D. Delnevo, John Slade
Language: English
Subfield: Physiology
Field: Medicine
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W2060916786