Work

When Do Losses Loom Larger than Gains?

Year: 2005

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.42.2.134.62283

Authors: Dan Ariely, Joel Huber, Klaus Wertenbroch

Institutions: Massachusetts Institute of Technology, Duke University, INSEAD, INSEAD, INSEAD

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061239943

FWCI: 4.208

Cites: 25

Cited by: 270

Related to: 10