Work

Commercial Use of Conjoint Analysis: An Update

Year: 1989

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1177/002224298905300310

Authors: Dick R. Wittink, Philippe Cattin

Institutions: Northwestern University, Cornell University

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061535594

FWCI: 41.32

Cites: 21

Cited by: 780

Related to: 10