Work

Understanding the Interactive Effects of Emotional Appeal and Claim Strength in Health Messages

Year: 2008

Type: article

Source: Journal of Broadcasting & Electronic Media

DOI: 10.1080/08838150802205629

Authors: Annie Lang, Narine S. Yegiyan

Institutions: University of Wisconsin–Madison, Indiana University Bloomington, Indiana University, University of California, Davis

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061540160

FWCI: 49.9

Cites: 33

Cited by: 82

Related to: 10