Work

Determinants and benefits of global strategic marketing planning formality

Year: 2000

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330010356609

Authors: Myung‐Su Chae, John S. Hill

Institutions: Hankuk University of Foreign Studies, University of Alabama

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2061720179

FWCI: 4.086

Cites: 82

Cited by: 32

Related to: 10