Work

Corporate brand reputation and brand crisis management

Year: 2009

Type: article

Source: Management Decision

DOI: 10.1108/00251740910959431

Author: Stephen A. Greyser

Institution: Harvard University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Yale School of Management, Johnson and Johnson

OpenAlex ID: W2062354850

FWCI: 19.22

Cites: 11

Cited by: 179

Related to: 10