Work

RepTrak™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation

Year: 2011

Type: article

Source: Corporate Reputation Review

DOI: 10.1057/crr.2011.5

Authors: Leonard J Ponzi, Charles J Fombrun, Naomi A Gardberg

Institution: Baruch College

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: City University of New York

OpenAlex ID: W2062467277

FWCI: 55.99

Cites: 51

Cited by: 401

Related to: 10