Work

Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods

Year: 2005

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1050.0135

Authors: Suresh Divakar, Brian T. Ratchford, Venkatesh Shankar

Institutions: Citigroup, University of Maryland, College Park, Texas A&M University

Language: English

Topic: Forecasting Techniques and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063251682

FWCI: 5.827

Cites: 45

Cited by: 102

Related to: 10