Work

Strategic Orientation of the Firm and New Product Performance

Year: 1997

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379703400107

Authors: Hubert Gatignon, Jean-Marc Xuereb

Institutions: INSEAD, INSEAD, INSEAD, École Supérieure des Sciences Économiques et Commerciales, ESSEC Business School

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063572746

FWCI: 70.93

Cites: 87

Cited by: 2,265

Related to: 10