Work

The Competitive Marketing Simulator— A New Management Tool

Year: 1965

Type: article

Source: California Management Review

DOI: 10.2307/41165632

Author: Philip Kotler

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063665356

FWCI: 12.11

Cites: 4

Cited by: 9

Related to: 10