Work

Product standardization or adaptation: the Japanese approach

Year: 1996

Type: article

Source: Journal of Marketing Practice Applied Marketing Science

DOI: 10.1108/eum0000000004136

Author: Leonidas C. Leonidou

Institution: University of Cyprus

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063833749

FWCI:

Cites: 35

Cited by: 37

Related to: 10