Work

Japanese Export Marketing: Structures, Strategies, Counterstrategies

Year: 1983

Type: article

Source: International Marketing Review

DOI: 10.1108/eb008248

Authors: Johny K. Johansson, Ikujiro Nonaka

Institutions: New York University, Hitotsubashi University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064064863

FWCI: 9.175

Cites: 6

Cited by: 51

Related to: 10