Work

Defining issue-based publics for public engagement: climate change as a case study

Year: 2008

Type: article

Abstract: Understanding your audiences' perceptions is key to the success of any communication campaign. This research note outlines a pilot study using the Situational Model of publics to segment the broader public. Focus groups were used to study publics' understandings and perceptions of climate change to determine if this issue-based publics model is relevant to this field. The work shows the potential of this model of publics, but in the case of climate change it may need a minor refinement.

Source: Public Understanding of Science

DOI: 10.1177/0963662507082890

Authors: Helen Featherstone, Emma Weitkamp, Katy Ling, Frank Burnet

Institution: University of the West of England

Language: English

Topic: Climate Change Communication and Perception

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2064088393

FWCI: 6.086

Cites: 17

Cited by: 31

Related to: 9