Work

Computational Intelligence Based Decision Support Tool for Personalized Advertisement Assignment System

Year: 2013

Type: article

Abstract: In this paper a comprehensive framework that maximizes advertising revenues of a company in a personalized advertisement setting is presented.The research was motivated from a real life problem faced by a company that develops a web based 3-D virtual reality social platform.The objective of the research was both development of a novel business model and the framework.Four heuristics are proposed as part of the framework.The performance of these heuristics was tested with an experimental analysis.

Source: International Journal of Computational Intelligence Systems

DOI: 10.1080/18756891.2013.780725

Authors: Kemal Kilic, Onur Bozkurt

Institution: Sabancı Üniversitesi

Language: English

Topic: Recommender Systems and Techniques

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: gold

Estimated APC paid: $2,490

OpenAlex ID: W2064238777