Work

The added value of corporate logos ‐ An empirical study

Year: 2001

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560110382093

Authors: Cees B.M. van Riel, Anouschka van den Ban

Institution: Erasmus University Rotterdam

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064326007

FWCI: 4.359

Cites: 15

Cited by: 148

Related to: 10