Work

MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda

Year: 2005

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2005.10639187

Author: Charles R. Taylor

Institution: Villanova University

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065166146

FWCI: 26.7

Cites: 25

Cited by: 176

Related to: 10