Work

Computer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2009.11.001

Authors: Charla Mathwick, Janet Wagner, Ramaprasad Unni

Institutions: Portland State University, University of Maryland, College Park, Tennessee State University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065339154

FWCI: 10.88

Cites: 50

Cited by: 73

Related to: 10