Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity
Year: 1975
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/208602
Authors: James R. Bettman, Noel Capon, Richard J. Lutz
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2065444124
