Work

MARKOR: A Measure of Market Orientation

Year: 1993

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379303000406

Authors: Ajay K. Kohli, Bernard J. Jaworski, Ajith Kumar

Institutions: The University of Texas at Austin, Harvard University, Arizona State University

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065469800

FWCI: 43.64

Cites: 19

Cited by: 2,393

Related to: 10