Work

Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course

Year: 2010

Type: article

Source: Marketing Education Review

DOI: 10.2753/mer1052-8008200108

Authors: Gopala Ganesh, Qin Sun, Somjit Barat

Institutions: University of North Texas, University of South Florida St. Petersburg, Pennsylvania State University

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2065678089

FWCI: 11.43

Cites: 14

Cited by: 25

Related to: 10