Work

Comparative Marketing: The First Twenty five Years

Year: 1981

Type: article

Source: Journal of International Business Studies

DOI: 10.1057/palgrave.jibs.8490571

Author: Jean J. Boddewyn

Institution: Baruch College

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065723822

FWCI: 19.89

Cites: 33

Cited by: 150

Related to: 10