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Successful Innovation Using Strategies to Reduce Consumer Resistance An Empirical Test

Year: 1989

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1016/0737-6782(89)90011-8

Author: S Ram

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065920751

FWCI: 2.453

Cites: 46

Cited by: 227

Related to: 10