Year: 2010
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Altaf Merchant, John B. Ford, Gregory Rose
Institutions: University of Washington Tacoma, Old Dominion University
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
Funder: Academy of Marketing
OpenAlex ID: W2066042777