Work

Gender Differences in the Use of Message Cues and Judgments

Year: 1991

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379102800107

Authors: Joan Meyers-Levy, Brian Sternthal

Institutions: University of Chicago, Northwestern University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2066061125

FWCI: 8.54

Cites: 28

Cited by: 646

Related to: 10