Work

Social Exchange in Marketing

Year: 1975

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02729292

Author: Richard P. Bagozzi

Institution: Northwestern University

Language: English

Topic: Social Power and Status Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067557303

FWCI: 6.019

Cites: 19

Cited by: 138

Related to: 10